Xbox One S Release

Xbox One S has been described as the ultimate gaming and 4K entertainment system. Calvin engaged with Microsoft’s marketing team to develop an iterative promotional approach built on the current marketing language for their existing gaming console, Xbox One. The final campaign employed a thoughtful, systematic strategy that ultimately produced a marketing framework venture and external partners could easily adapt and infuse with their own creative expression. Calvin was a major leader of the product’s marketing concept, art direction and system design.

Conception, Art direction, Systems design

Credits: Industrial Design with Nicolas Denhez & YeongKyu Yoo

Next—Xbox GamerPic